Workshopped, Euroluce, Arthur G and Luxmy Furniture commissioned Design by Toko to conceive a project promoting the Hill Street Precinct as a design destination.
Replica furniture is still allowed to be sold and a thriving business in Australia. We felt the urge to address this issue head-on. With the assistance of the Whitehouse Institute and many donators of replica furniture (no questions asked), we conceived a provoking statement in the shape of a 5-meter-tall bonfire of replicas. A smoke machine and projections created an illusion of an actual smoldering fire which in turn sparked a social media uproar - mission accomplished.