Cult Design is Australia and New Zealand's leading destination for authentic designer furniture, lighting and accessories, carrying brands like Hay, Magis, Cappellini, Louis Poulsen, Karakter Copenhagen and many more.

Design by Toko developed the name, brand strategy and visual identity for Cult following extensive collaborative research and workshops. Our first goal was to amplify the brand 'Cult' and 'downplay' the world-famous brands it retails to create a new order. This strategy allowed the brand to shine and build upon its new found presence resulting in better brand recognition and subsequent sales.