This project focused on brand explorations for Warren and Mahoney Architects, involving a strategic and creative process to define and establish a unique visual identity that embodies the firm’s essence and values. With consistency and adaptability at the core, we aimed to honor the firm’s heritage while infusing its brand with a fresh, dynamic energy.

To achieve this, we retained the original logo designed by Alt Group, recognising its significance as a cornerstone of the brand. However, we reimagined the logo as an interactive and functional element within the identity system. By “cutting” the logo into pieces and introducing a vibrant color-coding system for these elements, we activated the logo to become a dynamic and adaptive tool.

This approach resulted in a bold, colorful identity that remains deeply rooted in the company’s legacy. The flexibility of the system allows for endless variations, creating a visual language that is both modern and timeless, perfectly reflecting Warren and Mahoney’s commitment to innovation and tradition.