NAU is the time for a new Australian design movement.

Design by Toko developed the name, brand strategy and visual identity for Australia’s newest luxury furniture brand. NAU is a phonetic play on NOW and AU (Australia). The identity is supported by a uniquely Australian colour palette and epic Australian landscape imagery documented by photographer Brooke Holm. The NAU collective includes designers like Adam Goodrum, Adam Cornish, Jack Flanagan and Gavin Harris.