Re-brand not just the competition but the whole organisation.
Sydney International Piano Competition engaged us to re-think their existing organisation, conceptualise it, visualise it, name it and brand it. The result is Piano+, an exciting new company emerging from the almost 50-year-old Sydney International Piano Competition (The Sydney). Piano+ will provide an essential resource for pianists and concert goers and will foster the joy of piano-playing and provide opportunities for music education. The competition (Piano+Competitions) is the first Piano+ event exhibiting the new direction. The competition will see 32 international competitors compete for the coveted first price with exciting finals at the Sydney Opera House.